YLF

I came across this project by doing some volunteer work for my company’s CEO who happens to be on the board of YLF (Youth Leadership Foundation). When YLF sent me some of the materials needed for certain events I noticed the problems with the original logo, so I decided to take on the challenge to help the Youth Leadership Foundation brand by redesigning their logo.

YLF Program Logo

PALS Program Logo

In order to upgrade the YLF logo and its derivatives PALS and TAP programs, we worked, cleaned and stylized the graphics by getting rid of the elements that made the original logo heavy and rigid. We respected the patriotic colors, boosting up the brightness to captivate the younger audience.

Original (YLF) Logo

Option 1

The objective of the 1st option is to keep the logo features (the diamond shape, sun and mountains) intact so it can be recognizable to those familiar with the brand. The changes are executed in order to clean and brighten the look and feel of the original logo.

Option 2

Option 2 is a complete re-design of the original logo with the exception of the Mountain and sun symbolism. The diamond shape has been converted into a circle symbolizing the notions of totality and unity.  This, along with the symbolism of the mountain and sun (the climbing of a mountain indicating improvement, or overcoming obstacles) visually fulfills and brings home the meaning and objective of the Youth Leadership Foundation.

The burgundy and gold in the TAP logo are beloved Washingtonian football colors. Giving the program a football inspired color way, speaks to the fraternitas (brotherhood) at TAP.

The burgundy and gold in the TAP logo are beloved Washingtonian football colors. Giving the program a football inspired color way, speaks to the fraternitas (brotherhood) at TAP.

The PALS logo uses the gentle grey and bold pink to speak to the confident feminine environment of the program.

Youth Leadership Foundation Date: 2016

Graphic Design & Art Direction: Juan D. Puerto, Alejandro Ahumada